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Oracle acquires ad measurement company Moat –.

Oracle continues to grow its cloud business with its latest acquisition: advertising analytics startup Moat. Oracle didn’t disclose the purchase price. It said Moat will remain an independent platform within Oracle Data Cloud. Moat’s technology allows publishers and advertisers to track and measure their online ads. 19/04/2017 · Oracle has hit the acquisitions trail again, purchasing media measurement and verification company, Moat, in order to shore up its position as a data and measurement provider. In a statement, Oracle said Moat will remain an independent platform within the Oracle Data Cloud, and brings data and. 18/04/2017 · Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. [Read the release]. Deal terms were not disclosed. Moat will join the Oracle Data Cloud, which houses its Datalogix and. Oracle’s review of Moat’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Moat or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

List of acquisitions by Oracle. Jump to navigation Jump to search. This is a listing of Oracle Corporation's corporate acquisitions, including acquisitions of both companies and individual products. Oracle's version does not include. Moat: Digital advertising measurement $850 April 17, 2017. 18/04/2017 · “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign,” said Eric Roza, senior vice president and general manager of Oracle Data Cloud, in. Oracle's purchase of Moat gives it access to a pair of well-connected brothers, Jonah and Noah Goodhart, who are involved with dozens of other startups. This document contains certain forward-looking statements about Oracle and Moat, including statements that involve risks and uncertainties concerning Oracle's proposed acquisition of Moat, anticipated customer benefits and general business outlook. On April 18, 2017, Oracle announced it has agreed to acquire Moat, the fastest-growing digital measurement cloud company. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the.

18/04/2017 · Oracle has also joined the acquisition spree that gripped the tech sector in 2016. We’ve also discussed the likely continuation of the M&A trend in 2017. On April 18, 2017, Oracle announced the acquisition of Moat. According to Oracle, Moat is “the fastest. 26/04/2017 · DECONSTRUCTING: Moat acquired by Oracle. These events have demonstrated the importance of third party verification services, and through the acquisition of Moat, Oracle has ensured that their Data Cloud meets changing industry demands and provides holistic measurement solutions that help Oracle to differentiate from their competitors.

Moat is to become a subsidiary, conducting business under the auspices of the Cloud Data section of Oracle. Oracle, however, has declared that Moat is to continue working as an independent company. Moat is a company that has increased in performance and customer base by more than 100 percent for over one year now. Oracle Addresses Analytics with Moat Acquisition. 21-Apr-2017; Oracle has announced its acquisition of Moat, an AdTech company that provides cloud-based digital measurement and analytics. For now, Moat will remain an independent platform and will be part of Oracle Data Cloud, Oracle’s Data as a Service offering for analytics. What does Moat do? Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic. 19/04/2017 · Oracle has announced that it is acquiring ad measurement firm Moat for an undisclosed amount as part of its push into the media and marketing sectors. Founded in 2010, Moat allows advertisers and publishers to measure and track online ads. The company has raised more than $67 million in venture. Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences.

  1. 18/04/2017 · On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat.
  2. 18/04/2017 · Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data.

UpdatedIndustry weighs in on Oracle's acquisition.

20/04/2017 · Oracle NYSE: ORCL is to acquire Moat, a NYC-based digital measurement cloud company. The amount of the deal was not disclosed. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and publishers. With the acquisition, Oracle. 19/04/2017 · Oracle continues its acquisition strategy by agreeing to acquire Moat for an undisclosed sum. Moat has developed an online attention measurement and analysis platform. The company will continue to operate as a standalone entity, for now. I expect more M&A deals by Oracle as. 26/04/17 / news Deconstructing: Moat Acquired by Oracle. What happened? Oracle continues its expansion into advertising technology with an announcement on Tuesday that the company will be acquiring the third-party verification vendor, Moat, for an undisclosed sum but.

  1. 18/04/2017 · Oracle just announced that it has acquired ad measurement company Moat. Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. The need to create what CEO Jonah Goodhart has called “the currency for digital advertising” seems increasingly important given advertiser concerns.
  2. 20/04/2017 · Oracle will pay more than $850 million to acquire Moat, a company that tracks digital ads, according to a person familiar with the deal. Oracle announced its planned acquisition earlier in the week, but didn’t disclose a price. The company declined to comment. Moat has had several incarnations.
  3. 19/04/2017 · Oracle continues to grow its cloud business with its latest acquisition: advertising analytics startup Moat. Oracle didn’t disclose the purchase price. It said Moat will remain an independent platform within Oracle Data Cloud. Moat’s technology allows publishers and advertisers to track and.

19/04/2017 · Oracle has announced two acquisitions. The two companies are Moat, a digital measurement cloud company and Wercker who provide a container-centric and cloud-native automation platform. Founded in 2007 by brothers Noah and Jonah Goodhart as well Michael Walrath, Moat provides marketing data analytics. 19/04/2017 · On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. 09/08/2017 · Oracle says it wants to help big marketers prove that their ads work. The company is betting that its acquisition of Moat gives it a leg up on competitors. Oracle says it can tie real-world actions like sales with time spent with ads. Chief marketing officers.

List of acquisitions by Oracle - Wikipedia.

21/04/2017 · Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud. Oracle's Data Cloud leverages data and analytics to enhance. 19/04/2017 · Oracle Corporation NYSE:ORCL will focus on media and marketing sectors with its decision to buy Moat, the rapidly-growing digital measurement cloud firm. The company did not disclose the financial terms to acquire it. The acquired firm will join with Oracle. Letter to Customers and Partners. Dear Customers and Partners, On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers.

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